How To Choose Right Domain Name
Author: Imanuel Soeharto

Your domain name choice can be critical to your business yet many do not know how to choose a domain name. If you want a successful business you will need it to be accessible from the internet. To achieve that you will need a website, and hence a domain name. The domain name is the name by which your site is known, such as mysitedotcom and the number of domains registered on the internet has increased from about 10 million in the year 2000 to over 50 million now.

There are a few approaches that can be taken to choosing a domain name, and each can be appropriate according to the circumstances. It is not always a good thing to name your website after your product, especially if you are trying to get it established in the market place. It is important that the name you give to your website will have the possibility of being found by somebody searching for an answer to their problem on the internet.

Your domain name is your business name on the web. It represents both you and your business, therefore think it through carefully. Here are 5 things to consider when choosing your domain name:

1. Make it DOT COM
Although there are a number of domain name extensions to choose from, including .com, .net, and .biz amongst many others, choose .COM. The '.com' extension is the one people think of first when they think of web addresses, so go with it.

2. Make it Relevant
The next rule of thumb is to include at least one, preferably two, of your important 'keywords' in your name. To do search for it, go to or

3. Make it Memorable
Shorter names are also easier to remember.

4. Don’t Make Me Spell! - Take my old site ‘’ for example. When you hear it spoken, you could guess that is spelled '' or a number of other ways.

5. Beware of Trademark Infringement - A trademark is a name or symbol officially registered to a third party, and unless otherwise specified, the trademark owner is the only party that can legally make use of a trademarked name. When purchasing a domain name, be forewarned that buying a domain containing a trademarked name could result in a legal battle and the registrar will likely side with the trademark owner. A court order could have your site shut down quickly. So before buying that name, do some research to make sure you won't run into trouble later.

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